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Blingo

Project type

◉ Experiential Marketing Strategy
◉ Audience Segmentation
◉ Online Advertising & Paid Advertising
◉ Social Dedia Content
◉ Email Campaign
◉ Lead Nurturing Strategy
◉ PR Media Relations
◉ Community Relations

Objectives

The primary objectives were to attract parents and children to a Blingo summer family event, increase signups for language skill programs, expand brand reach to key accounts, and generate impressions through event marketing, online advertising, social media, PR media relations, and email content.

Results

✔ Over 50 families and 120 aprticipants
✔ 100+ signups for the programs
✔ 3 major media coverage

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