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626 Night Market
Project Type
◉ Lead Generation & Sales Pipeline
◉ Email Campaigns, CRM
◉ Social Media Strategy & Content
◉ Online Advertising
◉ PR
◉ Influencer Management
◉ Thought Leadership
Objectives
626 Night Market introduced "Sparkling LA," a summer special event aimed at promoting Asian culture and offering an immersive night market experience, building on the success of previous events which attracted over 1.2 million visitors in the past two years.
Results
✔ Over 200k participants
✔ More than 32k people per day
✔ 200 vendors+ participated
✔ Achieved more than 1.65k email sign-ups
✔ Over 1.8k gift bags were given away.
✔ 215k+ social media exposure
✔ 15+ student association participants
✔ 35+ influencers collaborated
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